Local SEO for Private Practice: A Practical Guide

Local SEO for private practice is the work that helps you show up when people nearby search for help, like therapist near me or counselling in Bristol. Google decides who to show for these searches based on three things: how well you match the search, how close you are, and how established and trusted your […]
Private Practice Marketing: A Plain Guide for Therapists

Private practice marketing is how the right clients find out you exist and decide to call you. For most therapists it rests on five things. A website that speaks to the people you help best. Being findable on Google when they search. Two or three well-chosen directories. Steady relationships with people who refer. And a […]
Therapy Clients From a Website: The Real Numbers

How many therapy clients from a website can you expect? There’s no single number. It depends on two things. How many people from your area visit the site, and how many of those visitors decide to get in touch. The good news is that you can work out both for your own practice, mostly with […]
Therapist Marketing Without Social Media: What Actually Works

Therapist marketing without social media works, and plenty of full practices rely on it. You can build a full caseload without posting anything. Most clients find a therapist through a Google search, a referral from someone they trust, a directory, or their insurance or employer. Social media is one route among many, and for most […]
How Clients Find Therapists in 2026: Every Route Explained

How clients find therapists comes down to a handful of routes: a recommendation from someone they trust, a referral from a doctor, a Google search, a directory, their insurance company or employer, and increasingly an AI tool like ChatGPT. What almost all of these routes have in common is the last step. Before someone contacts […]
Google Business Profile for Therapists: How to Set It Up and Get Found

A Google Business Profile for therapists is the free listing that puts your practice on Google Maps and in the small map box at the top of local searches. For most therapists it’s the quickest way to start getting found by people nearby. Setting one up takes about an hour. Getting it right takes a […]
Psychology Today vs Your Own Website: Where Do Therapy Clients Actually Come From?

Here’s the short answer for psychology today vs own website: Psychology Today is a supplement, and your own website is the foundation. A directory profile rents you a spot in a crowded list; your website builds visibility you own, attracts clients who choose you rather than whoever was next in the grid and it compounds […]
How to Get Therapy Clients Without Psychology Today

Yes, you can absolutely get therapy clients without Psychology Today. The most reliable way is your own website: one that shows up when people in your area search for help, and that feels so much like you that the right people book before they ever compare you to anyone else. In this guide, I’ll walk […]