Psychologist · Speaker · Chicago
One Message, Four Ways In
Grounded Wellness is the practice of Dr Rebecca Hubbard, a licensed clinical psychologist in Chicago, Kemetic Yoga instructor and TEDx speaker. Her work centres on one idea: healing the cycle of burnout. We redesigned her website in 5 weeks so therapy, speaking, courses and her newsletter all carry that same message.
- Psychologist
- Chicago, Illinois
- Launched in 5 weeks
project snapshot
client
Dr Rebecca Hubbard, Grounded Wellness LLC
challenge
Bring therapy, speaking, courses and a newsletter together under one clear message
Duration
5 weeks, questionnaire to launch
services delivered
- Website design
- Copywriting
- WordPress build
- Newsletter integration
- Quize integration
the challage
What Grounded Wellness Needed
Rebecca’s work reaches people in four ways. She sees clients for individual and couples therapy, in person and online. She speaks to teams and organisations. She has courses built from ten years of practice. And she writes a newsletter on healing from hustle culture.
Her therapy waitlist is currently closed. That meant the website couldn’t lean on “book a session” as its main goal. It had to give event organisers, course buyers and newsletter readers their own clear path, while staying honest about therapy availability.
- Put her burnout message front and centre
- Give speaking, courses and the newsletter their own clear paths
- Be honest that the therapy waitlist is closed
- Use her TEDx talk and credentials to build trust
- Be easy for Rebecca to manage herself
before
after
the solution
What We Built for Grounded Wellness
A redesigned site that opens with “Healing the Cycle of Burnout” and walks visitors through three steps: identify the signs, reclaim self-care, redefine success. From there, each part of her work has its own clear next step.
The Message Comes First
The homepage opens with her core idea, healing the cycle of burnout, so every visitor knows what she's about in seconds.
TEDx as a Trust Signal
Her TEDx talk on burnout is right there for anyone deciding whether to book her or buy a course.
A Newsletter Worth Joining
Her newsletter sign-up sits at the heart of the homepage, backed by real words from subscribers.
Honest About Availability
The therapy section says clearly that the waitlist is closed, so nobody wastes a message hoping for a slot.
Ready for Event Organisers
Her talk topics are named plainly, from "Breaking the Cycle of Burnout" to "The Power of Micro Self-Care in the Workplace", so organisers know what they're booking.
Easy for Her to Manage
A walkthrough and guides so she can update the site herself.
The Project
The Project at a Glance
3 weeks
first call to launch
9 pages
3+
100%
Owned by Rebecca
These are all true facts about the work, and the last one quietly makes your ownership point.
client testimonial
"Junaet offered lots of support in making sure I knew how to manage the website moving forward."
Junaet helped me revamp my website to align better with my goals and had some great ideas for how to make it more appealing. He worked professionally and quickly, paid great attention to detail, and offered lots of support in making sure I knew how to manage the website moving forward.
Dr Rebecca Hubbard
Licensed Clinical Psychologist, Grounded Wellness LLC
stack
Built With
related projects
More Therapy Website Case Studies
Want a Website Like Grounded Wellness?
Therapy, speaking, courses, a newsletter? We'll tie them together under one clear message.