Aleksandra Wellbeing Case Study

Psychotherapist & Executive Coach

Two Audiences, One Calm Brand

Aleksandra Wellbeing is the practice of Aleksandra Tsenkova, a licensed psychotherapist who also works as an executive coach based on uk. We designed her brand identity and a 8-page website in 4 weeks, with a clear path for therapy clients and another for coaching clients.

project snapshot

client

Aleksandra Tsenkova, Aleksandra Wellbeing

challenge

Speak to therapy and coaching clients without either feeling left out

Duration

4 weeks

services delivered

the challage

What Aleksandra Wellbeing Needed

Aleksandra works with two very different people. Someone looking for therapy, and a professional looking for an executive coach. They arrive with different questions, and they’d describe what they need in completely different words.

Her approach also draws on ideas that are hard to explain in a sentence. The site had to make those ideas feel clear and grounded, so both kinds of visitor could see themselves in it.

Website snapshot

the solution

What We Built for Aleksandra Wellbeing

A new brand and a 8-page website with two clear paths from the homepage, one for therapy and one for coaching, written so each visitor finds their door within seconds.

A Brand Identity

Logo, colours and type designed together, calm enough for therapy and polished enough for executive coaching.

Written in Her Voice

Every page drafted from her answers and refined with her until it felt right.

Two Clear Paths

Therapy and coaching each get their own section and their own pages from the homepage.

Calm by Design

Space, soft colour and simple layouts. Nothing competing for attention.

Big Ideas, Plain Words

Her approach explained in language a first-time visitor understands.

Built for Phones

Every section checked on mobile first.

The Project

The Project at a Glance

4 weeks

First call to launch

8+

Pages designed and written

3

Rounds of revisions

100%

owned by Aleksandra

Client Testimonial

"Working with Junaet Digital on my website has been an absolute pleasure from start to finish."

Working with Junaet Digital on my website has been an absolute pleasure from start to finish. He not only had an exceptional eye for design but also a rare ability to translate abstract ideas into clean, functional, and beautiful digital presence. What stood out the most to me was his professionalism and dedication - Junaet was attentive to every detail, incredibly responsive, and genuinely invested in creating something that reflected my vision and values. He took the time to understand my work and build a site that feels authentic, intuitive, and easy to navigate. Beyond his technical expertise, Junaet brings creativity, patience, and problem-solving mindset that make the entire process smooth and enjoyable. I couldn’t recommend him more highly to anyone looking for a reliable and talented web designer who truly cares about the outcome. Thank you Junaet for turning my ideas into a website I’m truly proud of!